Objective: To do qualitative and quantitative research on gluten free living in Savannah and develop key insights which would inform a design brief.
Timeline and Group Size: This was a ten week project with four people.
My Role and Responsibilities: We were required to participate in all forms of research so that we could become comfortable with the different methods. I particularly enjoyed the interviewing and observational data gathering processes.
The Process
We started with Secondary Research
We dove into Primary Research
We Affinitized all our research data
We pulled back to see the Big Picture
We pulled the Key Insights from our research
I created a Concept to address some of the needs of those living the gluten free lifestyle in Savannah.
