We decided to try these, apparently they've been out since 2010 but not in our market. Yes, I opened the wrong end. I always recycle the tubes anyway but I thought this would save me the trouble. Unfortunately it has a few flaws so we won't be rebuying.

The main problem is that when this reaches the end the last few sheets fall on the ground and then get thrown away. Not very eco friendly since these do not recycle. I read a few other reviews of this from when it first came out and they all said they did not have this problem but I have experience it with both the traditional spring shaped holder and the C-shaped one. It was worse with the C-shape.

The other problem is that the center hole does not keep a round shape of course so when you pull on it the roll has a bumpy motion. Also it seems like the torn sheet stays on the top more than on the front where I'm expecting to find it in the middle of the night.

I would actually be more green if we went with the recycled toilet paper, this has no recycled content. I'm surprised they have not combined the two. However, when we tried the recycled stuff and were not happy with the texture so maybe they figured one thing at a time.

Since it is still on the market 4 years later it must be going over well enough. But because we already recycled all the tubes I don't think this is worth the extra cost. Even if people are throwing away the tubes I would imagine they biodegrade fairly quickly. What they should really put some thought into is the plastic packaging that is not recyclable. (Also dog and cat food bags, there must be tons of those going into landfills.)