This chart shows the top renovation challenges as reported by US homeowners on Houzz.
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. Finding the right products is first by a 11% margin. Followed by 'defining my style'. There is probably a relationship between these two as it is easier to find the right products once you have defined a look or style.
The main question this graph brought up in my mind is are people having trouble finding the right products because the selection is limited or because the selection is too broad. In other words, are the right products not being made or are so many products out there that consumers become confused and unable to make a choice? If it is the former there is a large professional opportunity for me, if the latter is true it also presents an opportunity to make products that are obvious better and the easy choice.
It has also been my experience that there is the third possibility that the 'right' products are easy to find but not in the 'right' price point. Most renovation dreams are possible for a price. So really the challenge for homeowners is more likely finding the right product in their budget.